Nowadays, your prospect's first impression of your business is based virtually exclusively on your website, so redesigning your website is not a task to take lightly. It demands a good deal of attention, time, and potentially money, but the upside can be enormous. It is important to note here that redesigning does not necessarily mean you need to alter every single one of your branding and graphic design elements. Redesigns can just require making functional and customize modifications that help your website work adequately and assist you in attaining your marketing purposes.
On the outside, the goal of SEO optimization is to improve your site's rankings in search engine results. But above that, the purpose of achieving high rankings is to attract more traffic, and ideally, to convert that traffic into customers and leads. This approach will help your website to drive traffic organically and to compete well with its competitors in the search engine. There are five basic elements we need to critically look into before attempting to optimize a website. These 4 KPI's serve as a pointer and it makes it easier for us to determine how your website is performing. For instance, if a person should walk into a hospital and complain about a symptom, the Doctor would first suggest he/she should conduct a blood test or any form of means to determine the cause of the symptoms. That's right. This approach is similar to scanning your website. Let's review the 4 KPI's that will reveal why your website might be under-performing.